Creating a professional painting proposal is not as hard as it may look. A proper proposal will not only make your company look more professional but will set you apart from your competitors as well.

All you need to do is to keep it simple and to the point, that’s what customers expect and want. A straight, to-the-point approach will provide all the necessary information and make your business seem more respectable.

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You will get a template of what should be included in a proposal and find a few tips that will help you improve and personalize it.

What to include in a painting proposal

We encourage you to use the the guide below for writing a painting proposal as a checklist.

This way you can ensure that both you and your client have a clear understanding of the project’s scope, timeline, and costs. Here’s a step-by-step guide to help you write a comprehensive painting proposal, even if you’re not experienced in marketing:

  1. Header:
    • Start with your name or your painting company’s name.
    • Include your contact information, such as address, phone number, and email.
    • Add the date of the proposal.
  2. Client Information:
    • Include the client’s name and contact details.
    • Address the client by name to personalize the proposal.
  3. Introduction:
    • Provide a brief introduction about yourself or your painting company.
    • Express your gratitude for the opportunity to submit a proposal.
  4. Project Overview:
    • Provide a clear and concise description of the painting project.
    • Mention the location of the project (e.g., address or property description).
    • Include any specific details the client shared with you during your initial consultation.
  5. Scope of Work:
    • Outline the specific tasks and services you will provide. Be detailed and clear.
    • Include surface preparation, priming, painting, and any additional services (e.g., trim work, repairs, or wallpaper removal).
    • Specify the types of paint and materials you will use.
    • Note if you will provide paint or if the client is responsible for supplying it.
  6. Timeline:
    • Include the estimated start and completion dates for the project.
    • Mention any factors that could affect the timeline (e.g., weather conditions or unexpected delays).
  7. Cost Breakdown:
    • Provide a detailed breakdown of the costs, including labor and materials.
    • Specify the total cost for the project.
    • Specify any taxes that apply.
    • If applicable, mention any discounts or promotions.
  8. Payment Terms:
    • Outline your payment terms, including the deposit amount, payment schedule, and accepted payment methods.
    • Clearly state any late payment fees or penalties.
  9. Insurance and Licensing:
    • Mention your insurance coverage and any relevant licenses or certifications.
    • Reassure the client of your commitment to safety and professionalism.
  10. Warranty/Guarantee:
    • Explain any warranties or guarantees you offer for your workmanship and the materials used.
  11. Client Responsibilities:
    • Clearly outline any responsibilities or expectations you have for the client (e.g., moving furniture, clearing the workspace, or securing pets).
  12. Terms and Conditions:
    • Include any general terms and conditions that both you and the client need to adhere to during the project.
    • Mention your cancellation policy.
  13. Signature and Acceptance:
    • Provide a space for the client to sign and accept the proposal.
    • Include a date field for the client’s signature.
  14. Contact Information:
    • Reiterate your contact information in case the client has questions or wishes to accept the proposal.
  15. Appendix (Optional):
    • Include any relevant photos, references, or additional information that can help the client make an informed decision.
  16. Thank You and Closing:
    • Express your appreciation for the opportunity and your enthusiasm to work on the project.
    • Sign off with a professional closing, such as “Sincerely” or “Best regards,” followed by your name and title (if applicable).
  17. Formatting:
    • Use a clean and professional format with easy-to-read fonts and formatting.
    • Proofread the proposal for grammar and spelling errors.

A well-written painting proposal not only outlines the project details but also helps build trust with the client. It should be clear, transparent, and professional, demonstrating your commitment to delivering quality work.

Reusable proposal template

[Your Name/Company Name] Painting Proposal

[Your Address]
[Your Phone Number]
[Your Email Address]
[Date of Proposal]

[Client’s Name]
[Client’s Address]

Dear [Client’s Name],

I hope this proposal finds you well. I want to express my sincere gratitude for considering [Your Name/Company Name] for your upcoming painting project. It would be our pleasure to assist you in enhancing the beauty and value of your property.

Project Overview: We have thoroughly discussed the scope of your painting project at [Client’s Address]. Our team is excited to take on this project, and we are committed to delivering exceptional results. Here is an overview of the work we will perform:

  • Scope of Work: We will provide comprehensive painting services, including surface preparation, priming, painting, and cleanup. We will use premium quality paint and materials to ensure a long-lasting finish.

Timeline: We aim to begin work on [Insert Estimated Start Date] and anticipate completing the project by [Insert Estimated Completion Date]. Please note that the timeline may be subject to change due to unforeseen circumstances such as weather conditions or unexpected delays.

Cost Breakdown: The total cost for your painting project is [Insert Total Cost]. This includes all labor, materials, and equipment required for the job. Here is a breakdown of the costs:

  • Labor: [Insert Labor Cost]
  • Materials: [Insert Material Cost]
  • Additional Services (if any): [Insert Additional Service Costs]
  • Total Cost: [Insert Total Cost]

Payment Terms: We require a deposit of [Insert Deposit Amount] to secure your booking. The payment schedule is as follows:

  • [Insert Payment Schedule, e.g., 1/2 due at project commencement, remaining half upon project completion]
  • We accept payments via [Insert Accepted Payment Methods].

Please be aware that late payments may incur a fee of [Insert Late Payment Fee].

Insurance and Licensing: [Your Name/Company Name] is fully insured and holds all necessary licenses and certifications. You can trust that we prioritize safety and professionalism in all our projects.

Warranty/Guarantee: We offer a [Insert Warranty/Guarantee Details, e.g., 2-year warranty on workmanship] to ensure your satisfaction with our work. Additionally, the materials we use are covered by their respective manufacturer warranties.

Client Responsibilities: To facilitate a smooth painting process, we kindly request that you [Insert Client Responsibilities, e.g., move furniture away from the work area, clear the workspace of personal items, secure any pets].

Terms and Conditions: Please review the attached Terms and Conditions document for a detailed overview of our working arrangements, including our cancellation policy.

Signature and Acceptance:

By signing below, you acknowledge your acceptance of this proposal and agree to the terms and conditions outlined herein.

Client’s Signature: _______________________ Date: _______________

Contact Information: Should you have any questions or require further clarification, please do not hesitate to contact us. You can reach us at [Your Phone Number] or [Your Email Address].

Thank you once again for considering [Your Name/Company Name]. We look forward to the opportunity to transform your space with our expertise and dedication.


[Your Name]
[Your Title (if applicable)]

Please note that you should customize this template by replacing the placeholders in square brackets [Insert Variable] with the specific details of the project, such as the client’s name, project address, start and completion dates, payment terms, and other relevant information. Additionally, you should consider attaching a separate Terms and Conditions document for more detailed legal and project-specific terms.

Tip #1. Prepare the proposal before, not after

A big mistake is to deliver the proposal in an unprofessional way. Quite often, painting companies promise to send it later via e-mail after the meeting. This is bad practice, since clients expect for it to be delivered on the spot.

Do not make them wait by saying “We’ll be sending you an estimated bid later”. This leads to a sub par experience for the person and they will eventually lose interest and choose others. If you don’t have the time to deliver an estimate right away, will you really have the time to take care of your job?

By not preparing yourself before, you leave customers in the dark, not answering their questions and clarifying their concerns.

What you need to do is to find some time to make the necessary measurements and write up an initial proposal that you will discuss with your customers upon your meeting later.

Tip #2. Compose a professional document

Also, you have to make sure that it’s written in a detailed, professional way and provides the necessary customization and options for the customer. You need to realize that people are paying thousands to get their houses painted.

A low-effort, verbal agreement on your part will not justify the money their spending.

If you try low-balling your customer instead, even worse. Your proposal will sound unconvincing and even if it did, we all now you wouldn’t be making any money from it.

In order to win over the client’s trust and have a better chance at getting a strong price for your services, you need to display a high level of professionalism and detail.

The painting proposal should include all information that is relevant to you and your client:

Basic information

  • The customer’s information – their name, email, phone number, etc. This is not only essential to you right now and your job, but it may help you in the future with future marketing efforts.
  • Your company’s information – everything that your customer may find useful – email address, phone number, office address, etc.
  • Job warranty information – this is essential since, people will want protection for the services that they purchase. In case your workers do a bad job at painting or fail to meet deadlines, this will give security to client that he may take action to receive a compensation of some sorts.
  • Liability insurance and workers’ compensation – this is necessary to ensure a client that you take full responsibility for your painting job. What’s more, you provide documentation that legitimizes compensation to your firm’s employees.

Work-related details

  • Detailed house areas that are to be painted – write down every note possible about the areas needed to be painted. With this you ensure that both parties are guaranteed to do their end of the bargain. The client receives quality work, while your workers get paid.
  • Consideration of unique problem areas on the house – if a house has specific flaws that might require additional attention and extra work, be sure to note that as well. The client might be even surprised that you’ve considered these things as well. And did not just give a general synopsis of what’s needed to be done.
  • Description of all the materials – indicating all the materials will help the client to see how much each item costs and how it makes up the overall price that you are offering. This includes type of paint used including type of caulk, primer, and paint
  • Notes unique to a customer’s house – every house is different and may need specific work to be done. Write down questions about those areas that you are not sure how to handle and ask the client during your meeting. This will also show the client that you are interested in knowing more and what approach to take.

Contract-related details

  • Multiple options and prices to meet their needs – this will give you better position to bargain, since you will have a couple of options to present to the client. Since the prices are huge for this type of work, be sure to prepare and a lower priced variant, which may use lower quality materials, cover less ground etc. In other words, be flexible with presenting offers to your clientele.
  • Discounts available for taking action ASAP – this may sound like a cliche marketing trick, but discounts work. The price that their paying for your services equals the amount they might spent for a pretty decent vacation. Consider what you could lower, without giving up too much of the money you could make.
  • A right to cancel in a period of a few days – a simple method, which gives the client the right to cancel the contract if they reconsider and choose another option.
  • A signature and date line for them to sign on – the final touches complete the contract and make it a legitimate document in effect.

If all of this key information is being included, your client will know exactly what he’s getting and what to expect. You will be on the same page as the customer in terms of what jobs are being done and what jobs are not.

Since everything is written and proposed in detail, it gives you more stable ground to command a higher price for your services.

Create a template for your future painting proposal, be detailed and specific and make important notes while talking during a meeting with your client.

Tip #3 Be direct, use careful phrasing and end on a high note

Last thing you need to know is that your language has to be direct. Talk with a client in a way as if you already have the job. Below you will find a list of useful phrases that you may use as guidelines when having a conversation with a client.

Useful phrases to note, when going over the proposal details

“So here’s your information is everything correct?” – this usually a good phrase to start your meeting off after you’ve the contract for the client to review. It helps you out to start a conversation by asking a simple question and ensures that their information is correct.

“These are the materials we are planning to use, like we talked about” – this is the stage where you go over the products and materials for your job. Include a number of options available based on your contract. Let’s say materials will most likely results in a higher overall price for the job.

So, you may offer the client something this – cutting down on materials, but having a cheaper overall cost. Of course, this may mean that the quality of the paint job will suffer, so you have to inform the client about this as well.

“Here are all the areas to be painted, do these look good?” – here you present what you’ve accumulated about the house and its areas. Consider asking what rooms they want to start with or exterior areas.

Before we look at the options, is everything that we talked about right here?”- your continuing the conversation by asking whether you got all the details right in your proposal. You show care for the clients’ needs and also indicate that the offer is flexible and may be adjusted according to what they want.

Here are some extra notes that I’ve collected on the job as well…” – remember the stage where you collected individual details about the house? Information about areas that might need specific attention? Well, now’s the time to show off what you got!

Questions and phrases to avoid

We mentioned that is necessary to be careful with the things that you say. Do not ask questions that you do not want to face and answer.

So, what do you think?” – This will probably lead to answer like “well, that’s quite a lot of money”; “that seems like a high price” and so on. Since the client is in a stage of consideration, you don’t want rub the fact that they will be paying a huge sum of money for the paint job into their faces.

Be considerate or you’ll end up hearing a number of complaints and dissatisfaction, which will make clients think twice about your offer.

How does the price look?” – Going into the same direction. You don’t want your clients to doubt the price even more. It is what is. If you want bargain a decent deal for both you and your client, that’s what your additional options are for.

Close the deal well

Once you’ve reviewed the entire contract, you need to present the options you’ve prepared. After reviewing the options, this is when you need to close.

A few examples of a good close:

So, which option do you think is best for you?” – You’re not asking whether or not they like the price. You’re offering them a choice between the options you offered.

Ok, now all I need is a deposit and your signature right here, then we can get you in our schedule.” – again, you’re continuing with the persuasion by slowly offering them your deal. What’s more, you show them you’re ready to start work immediately.

So in which direction should we go?” – a good, but weaker phrase to use, as it may seem that you’re asking the client whether their interested at all or not. Time it wrong, and you may just lose a potential client.

Once you say the closing phrase, do not talk, just wait, make the client speak next.

In summary

In this article we’ve discussed the basic tips needed to prepare a complete, professional painting proposal. By being detailed, specific and doing a good job when presenting the details of the document to your client you are bound to succeed.

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