Blog design is an important aspect of creating engaging and shareable content. It can significantly impact the user experience and determine whether readers will stay on your website or leave immediately. A well-designed blog can increase engagement, drive traffic, and establish a strong brand identity. However, designing a blog that is both attractive and functional can be challenging.

In this article, we will discuss tips for creating engaging and shareable blog design. These tips will cover various aspects of blog design, including navigation, visuals, typography, white space, mobile optimization, color, social sharing buttons, user engagement, and continuous improvement. By following these tips, you can create a blog that not only looks good but also provides a seamless user experience and encourages readers to share your content with others.

Key Takeaways

  • Simplify navigation with clear categories and drop-down menus
  • Eye-catching visuals complement content and make blog more engaging
  • Strategic use of white space breaks up text and improves readability
  • Optimizing for mobile devices with responsive design and simplified layout

Simplify Your Blog’s Navigation

Efficiently simplifying the navigation system of your blog can significantly enhance user experience, making it easier for visitors to find relevant content and ultimately resulting in increased engagement and sharing. A cluttered and complex navigation system can easily confuse and frustrate users, leading them to quickly leave your blog without exploring its content.

To simplify your blog’s navigation, start by organizing your content into clear and relevant categories. Use descriptive labels and avoid vague terms that do not clearly represent the content they contain.

Additionally, consider using drop-down menus or sidebars to provide quick and easy access to the most important sections of your blog. Make sure your navigation system is consistent across all pages of your blog, so that users can easily locate the information they are looking for, regardless of where they enter your site.

Finally, consider conducting user testing to identify any areas of your navigation system that may need improvement, and make adjustments accordingly. By simplifying your blog’s navigation, you can improve user experience and increase the likelihood of visitors sharing your content with others.

Use Eye-Catching Visuals

Utilizing visually appealing graphics and imagery is crucial in enhancing the overall aesthetic of a blog and capturing the reader’s attention.

A blog’s design should not be limited to text alone, as the use of images and other visual elements can greatly improve the reader’s experience. The design should be created in such a way that it complements the content and theme of the blog.

Incorporating relevant visuals can also help in conveying complex ideas and information to the reader. For instance, infographics and charts can be used to represent data in a visually appealing manner. This not only makes it easier for the reader to understand the information, but also makes the content more shareable on social media platforms.

The use of high-quality images, videos, and other multimedia elements can also make the blog more engaging and help to keep the reader interested in the content.

Choose a Clean and Readable Font

A legible and neat font is essential in ensuring that the content of a blog is easily readable and comprehensible for readers. Choosing a font that is easy on the eyes and enhances the overall design of the blog is crucial in creating an engaging and shareable blog.

Here are some tips to consider when choosing a font for your blog:

  • Choose a font that is easy to read, even at smaller sizes.
  • Use fonts that are compatible with multiple devices and operating systems.
  • Avoid using too many fonts in one blog post, as it can be distracting and confusing.
  • Consider using a serif or sans-serif font, as they are the most commonly used fonts on the web.
  • Always test your font choice on different devices and screens to ensure readability and consistency.

By following these tips, you can ensure that your blog’s content is easily readable and visually appealing to your readers. Choosing a clean and readable font can greatly enhance the user experience and encourage readers to engage and share your blog.

Incorporate White Space to Break Up Text

In order to enhance the readability and overall aesthetic of a blog post, strategically incorporating white space can be an effective technique. White space, also known as negative space, refers to the areas within a design that are left intentionally blank. It can be used to separate different elements and help guide the reader’s eye through the content. By breaking up long blocks of text with white space, you can make your blog post more visually appealing and easier to read.

When using white space, it’s important to consider the balance between the amount of text and the amount of empty space. Too much white space can make a post appear sparse and unengaging, while too little can make it appear cluttered and overwhelming. A good rule of thumb is to aim for a 50/50 balance between text and white space. However, the specific ratio that works best will vary depending on the content and design of the post. The table below provides some examples of how white space can be used effectively in blog design.

Example Description
Margins Leaving a small amount of space around the edges of the post can help it stand out and appear less cramped.
Paragraphs Breaking up paragraphs with white space can make the text more scannable and easier to read.
Headings Using white space around headings can help draw attention to them and make them more impactful.
Images Adding white space around images can help them stand out and make the overall post more visually appealing.
Lists Using white space between list items can make them easier to read and help them stand out from the surrounding text.

Optimize Your Blog for Mobile Devices

Optimizing a blog for mobile devices is crucial in today’s digital age, as more and more people access online content through their smartphones and tablets. This means that a blog’s design must be mobile-friendly to ensure that users can easily navigate and read the content on their mobile devices.

One way to optimize a blog for mobile devices is to use a responsive design that automatically adjusts the layout and size of the content to fit the screen of the user’s device. This ensures that users have a seamless experience when accessing the blog on their mobile devices, without having to zoom in or out to read the content.

Another way to optimize a blog for mobile devices is to use a simplified design that eliminates any unnecessary elements that may slow down the loading time of the page. This includes reducing the number of images, videos, and other multimedia elements that may take longer to load on mobile devices with slower internet connections.

Additionally, using a simple and straightforward layout with clear headings, subheadings, and bullet points can help improve the readability of the content on mobile devices. By optimizing a blog for mobile devices, bloggers can increase their reach and engagement with their audience, as more people are likely to share and engage with their content when it is easily accessible on their mobile devices.

Use Color to Create a Cohesive Brand Aesthetic

Utilizing a consistent color scheme throughout various branding materials, such as logos, social media graphics, and website design, can establish a strong and recognizable brand identity. Color plays a significant role in creating an emotional connection with the audience and conveying the brand’s personality.

Here are three ways to use color to create a cohesive brand aesthetic:

  1. Define your brand’s personality and values: Before selecting a color scheme, it’s crucial to understand the brand’s personality and values. For example, a tech company may use blue to symbolize trust and reliability, while a food brand may use warm colors to evoke a sense of comfort and nostalgia.

  2. Select a primary color and accent colors: Once the brand’s personality is established, select a primary color that represents the brand’s core values. This color should be prominently featured across all platforms, including the website, social media, and marketing materials. Accent colors can then be chosen to complement the primary color and add depth to the overall design.

  3. Use color to guide the audience’s attention: Color can also be used strategically to guide the audience’s attention to specific elements. For example, a call-to-action button can be designed in a contrasting color to stand out and encourage clicks. Additionally, color can be used to create a sense of hierarchy and organization, with more important elements designed in a bolder or brighter color.

By using color intentionally, brands can create a cohesive and memorable aesthetic that resonates with their audience. A consistent color scheme can help brands establish a strong and recognizable identity. By defining the brand’s personality and values, selecting a primary color and accent colors, and using color to guide the audience’s attention, brands can create a cohesive and engaging design that enhances their overall brand experience.

Include Social Sharing Buttons

Including social sharing buttons on your website can increase your brand’s visibility and reach by allowing visitors to easily share your content on their own social media platforms. Social media has become an integral part of our lives, and businesses have realized its potential to promote their brand.

By including social sharing buttons, you make it easier for visitors to share your content, which leads to increased brand awareness, more traffic to your website, and potentially more customers.

Social sharing buttons should be placed in a prominent location on your website, preferably at the top or bottom of each blog post. It’s also a good idea to include buttons for multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.

By including these buttons, you make it easy for visitors to share your content on the platform of their choice, which increases the likelihood of your content being shared and seen by a larger audience.

Overall, including social sharing buttons is a simple yet effective way to increase your brand’s visibility and reach, and should be considered an important aspect of your blog design.

Encourage User Engagement with Comment Sections

Encouraging user engagement with comment sections is a valuable way to foster a sense of community and encourage discussion on your website. It not only provides a platform for readers to voice their opinions but also helps build a loyal readership by establishing a connection with them.

Here are some ways to encourage user engagement with comment sections:

  • Respond to comments promptly and thoughtfully. This shows readers that you value their input and are interested in what they have to say.

  • Ask questions at the end of your blog posts to encourage readers to leave a comment. This can be a great way to spark discussion and get readers to share their thoughts on the topic.

  • Moderate comments to ensure that the discussion remains civil and respectful. This can help create a safe space for readers to share their opinions without fear of being attacked or harassed.

  • Consider using a comment plugin that allows readers to upvote or downvote comments. This can help highlight the most relevant and insightful comments, making it easier for readers to engage with the discussion.

Overall, encouraging user engagement with comment sections is an effective way to create a sense of community and establish a loyal readership. By following the above tips, you can create a safe and respectful space for readers to share their opinions and foster an environment of open discussion.

Continuously Update and Improve Your Blog Design

Maintaining a consistent and updated design for your website is crucial in establishing a professional and trustworthy online presence, which can ultimately drive more traffic and engagement to your platform.

A blog that is visually appealing and easy to navigate will encourage visitors to stay longer and explore more content. Moreover, a well-designed blog can effectively communicate your brand’s identity and message to your target audience, helping you build a loyal following of readers.

To continuously improve your blog design, it’s important to stay up-to-date with the latest design trends and techniques. This can involve regularly analyzing your website’s performance metrics and user feedback to identify areas that need improvement.

You can also seek inspiration from other successful blogs in your niche and experiment with new design elements and features to keep your blog fresh and engaging. By dedicating time and effort to your blog’s design, you can create a memorable and enjoyable user experience that encourages readers to return and share your content with others.


In conclusion, creating an engaging and shareable blog design requires attention to detail and an understanding of what makes a website visually appealing. By simplifying navigation, using eye-catching visuals, and choosing a clean and readable font, readers are more likely to stay on the site and engage with the content.

Incorporating white space to break up text and optimizing for mobile devices also contribute to a positive user experience.

Furthermore, using color to create a cohesive brand aesthetic, including social sharing buttons, and encouraging user engagement with comment sections can increase the likelihood of readers sharing the content with others. It is also important to continuously update and improve the blog design to keep up with changing trends and technology.

By implementing these tips, bloggers can create a visually appealing and user-friendly site that encourages engagement and sharing.