To migrate an existing website to Wix, start by auditing your current site’s pages, media, and SEO data. Choose a suitable Wix plan and template, then recreate your design and structure using Wix’s editor. Transfer text, images, and files manually, and configure menus, redirects, and metadata to match your original site. Finally, connect your existing domain and test every page before publishing.

EASYSEO helps businesses handle complete Wix migrations—preserving SEO rankings, performance, and content accuracy during the transition.

Migrate Existing Website to Wix

Key Takeaways

  • Plan before migration: Audit all pages, assets, and SEO data to avoid content loss.
  • Rebuild structure on Wix: Recreate layouts and features using Wix templates and apps.
  • Preserve SEO integrity: Maintain original URLs, metadata, and 301 redirects for ranking stability.
  • Connect your domain securely: Update DNS settings and enable SSL to ensure a smooth launch.
  • Work with experts: EASYSEO manages full Wix migrations, ensuring performance, accuracy, and SEO compliance.

What to Prepare Before Migrating to Wix

How to Audit Your Current Website Content and Structure

Before migrating to Wix, a complete website audit helps identify what content should be transferred or improved. EASYSEO reviews all pages, menus, and internal links to create an organized migration plan. The audit checks text, images, meta tags, and page hierarchy to ensure that nothing important is lost. This process also highlights duplicate or outdated content that can be optimized during migration for better SEO and user experience.

What Data, Files, and Assets You Need to Back Up

Backing up your website is essential before starting migration. EASYSEO advises clients to download all critical assets, including HTML files, databases, media folders, and any downloadable resources. The team also saves plugin configurations, analytics data, and SEO settings for accurate reconstruction on Wix. Having a complete backup guarantees that every piece of information is recoverable if needed and helps streamline the rebuilding process.

How to Review Domain, Hosting, and Email Setup Before Migration

A domain and hosting review ensures that the transition to Wix goes smoothly. EASYSEO checks domain ownership details, DNS records, and SSL certificates to prepare for connection with Wix’s infrastructure. The team also verifies how emails are managed to prevent disruption during migration. By auditing these components, EASYSEO minimizes downtime and ensures that the new Wix site launches with the correct domain configuration and secure HTTPS access.

Wix vs. WordPress: Which is Better →

Step-by-Step Guide to Migrate a Website to Wix

Step 1: Choose the Right Wix Plan and Template

Decide if you need online payments or bookings. Select a Business plan if you take payments. Choose a Core plan for simple sites.
Pick a template or start from a blank layout. Match layout to your sitemap and goals. Confirm mobile responsiveness and accessibility.
Create a URL mapping sheet from old to new URLs. Note page types, forms, and apps required. Include all blog posts and media.

  • Deliverables: Plan, template, URL map.
  • Checks: Mobile view, fonts, color contrast.
  • Pitfalls: Choosing heavy templates, ignoring URL parity.

Step 2: Set Up the New Wix Website

Create the site in Wix and set site settings. Set language, timezone, currency, and favicon. Enable SSL and compression.
Install needed apps only. Add Forms, Stores, Bookings, or Blog. Keep the stack lean.
Connect analytics early. Add GA4, Search Console, and a cookie banner.

  • Deliverables: Site shell, apps, analytics.
  • Checks: SSL status, robots defaults, sitemap auto-gen.
  • Pitfalls: Installing unnecessary apps, skipping privacy settings.

Step 3: Recreate Pages and Design Elements

Build global headers and footers first. Add navigation, logo, and CTAs. Reuse components across pages.
Create page layouts to match the URL map. Use consistent spacing and typography. Optimize for mobile breakpoints.
Replicate key widgets. Replace custom code with native Wix features where possible.

  • Deliverables: Header, footer, core page templates.
  • Checks: Button states, form focus, keyboard navigation.
  • Pitfalls: Inconsistent styling, fixed-height sections.

Step 4: Transfer Text, Images, and Media Files

Copy text content into corresponding pages. Preserve headings (H1–H3) and lists. Keep original copy where valuable.
Optimize images before upload. Use correct dimensions and compression. Add descriptive alt text.
Import downloads and embeds. Replace custom scripts with Wix alternatives.

  • Deliverables: Page copy, media library, downloads.
  • Checks: Alt text, file names, lazy loading.
  • Pitfalls: Oversized images, missing licenses, broken embeds.

Step 5: Configure Menus, Navigation, and SEO Settings

Build primary and footer menus. Mirror legacy IA where sensible. Add utility links and legal pages.
Set SEO basics per page. Add titles, meta descriptions, and clean slugs. Enable canonical tags by default.
Configure sitewide SEO. Verify sitemap, robots, and 404 page. Add structured data where applicable.

  • Deliverables: Menus, metadata, sitemap access.
  • Checks: One H1 per page, readable slugs, no-index on staging.
  • Pitfalls: Changing slugs without redirects, empty metas.

Step 6: Set Up Redirects and Domain Connection

Create 301 redirects for every changed URL. Use Wix URL Redirect Manager. Prioritize top-traffic pages.
Prepare DNS changes. Lower TTL ahead of cutover. Update A/CNAME records and keep MX records intact.
Go live and verify. Test redirects, forms, and payments. Re-submit sitemap in Search Console.

  • Deliverables: 301 redirect list, DNS change log, launch checklist.
  • Checks: HTTPS padlock, non-www to www (or vice versa), no mixed content.
  • Pitfalls: Missing 301s, DNS MX misconfiguration, launching without tests.

Step 7: Test Your Website Before Publishing

Perform a full review of your new Wix website before making it live. Test every page, form, and navigation link to confirm they work as expected. Check responsiveness on mobile, tablet, and desktop devices. Verify that buttons, animations, and contact forms load and submit properly.
EASYSEO conducts structured pre-launch testing that includes content accuracy, URL integrity, and SEO validation. The team also checks analytics tracking, schema markup, and cookie banners for compliance. Run a speed test and review Core Web Vitals to confirm optimal performance.
When all functions are verified, publish the website and monitor Search Console and Analytics for the first 48 hours to ensure redirects and indexing operate correctly.

  • Deliverables: QA report, Core Web Vitals results, analytics verification.
  • Checks: Forms, redirects, mobile UX, broken links, and loading times.
  • Pitfalls: Skipping device tests, missing analytics, unverified redirects.

Does It Matter Which CMS You’re Migrating From?

How Migration Differs from WordPress to Wix

Migrating from WordPress to Wix involves transferring content from a database-driven platform to a cloud-based system. WordPress relies on PHP, plugins, and MySQL, while Wix uses a closed, visual editor with built-in apps. EASYSEO exports WordPress posts, pages, and media manually or through automated tools, then rebuilds the design using Wix templates. The team also re-creates SEO settings, 301 redirects, and metadata to preserve existing rankings. Plugin-dependent features are replaced with Wix-native integrations or custom solutions to maintain functionality.

How Migration Differs from CMS Made Simple to Wix

CMS Made Simple uses Smarty templates and PHP modules, which are not compatible with Wix’s architecture. Migration requires rebuilding the website’s layout and functionality using Wix’s drag-and-drop tools. EASYSEO recreates custom modules and forms in Wix while maintaining original structure, design consistency, and navigation. The team ensures all existing content, media, and SEO data are accurately transferred. Post-migration, the new Wix site performs faster and requires less maintenance, eliminating the need for manual updates or server management.

How Migration Differs from Custom HTML or PHP Websites

Moving from a custom HTML or PHP site to Wix involves recreating the website within Wix’s framework. Static HTML pages must be manually copied and formatted using the Wix editor. EASYSEO rebuilds forms, animations, and custom scripts using available Wix features or compatible app integrations. During migration, all internal links, titles, and meta descriptions are preserved. The new Wix version retains the same structure but benefits from easier editing, improved SEO management, and automatic hosting.

How EASYSEO Ensures a Smooth Migration Across All CMS Platforms

EASYSEO follows a structured migration process that prioritizes accuracy, SEO preservation, and zero downtime. The team performs a detailed audit of the existing website to identify technical dependencies, plugins, and custom code. Every migration includes a full backup, URL mapping, and pre-launch testing. EASYSEO ensures that all pages, redirects, and analytics integrations function correctly after launch. Regardless of the source CMS, the agency delivers a stable, optimized Wix website that maintains design quality, user experience, and search visibility.

Common Challenges During Website Migration

Design and Layout Inconsistencies

During migration, design differences often appear because templates and layout systems vary between CMS platforms. Custom sections, animations, or widgets may not transfer directly to Wix. EASYSEO resolves these issues by recreating the layout using Wix’s responsive design tools while maintaining brand identity and visual balance. Each element is adjusted for mobile compatibility, typography alignment, and consistent color schemes to preserve the original design quality.

Missing SEO Metadata and Redirects

A frequent migration issue is the loss of page titles, meta descriptions, and redirects. Without proper SEO transfer, traffic and rankings can decline. EASYSEO creates a detailed URL map and imports all SEO metadata manually or with automated scripts. The team sets up 301 redirects within Wix to ensure users and search engines reach the correct new pages. This process protects established SEO authority and keeps the site visible in search results.

Plugin or Feature Compatibility Issues

Many websites depend on plugins or extensions that do not exist in Wix. Features like advanced forms, membership portals, or booking systems often require replacement. EASYSEO identifies essential features from the old CMS and implements functional alternatives using Wix apps or custom scripts. The agency ensures that all core features are retained and fully integrated with Wix’s secure environment, preserving usability and functionality for end users.

Loss of Analytics or Tracking Codes

Analytics and tracking codes can easily be overlooked during migration. Missing tracking tags lead to data loss and inaccurate reporting. EASYSEO ensures that Google Analytics, Search Console, Facebook Pixel, and other tracking scripts are reinstalled correctly on the new Wix site. The team verifies event tracking, conversions, and goal completions to maintain continuity in performance monitoring. Every setup is tested before launch to confirm complete and accurate data collection.

SEO Considerations When Moving to Wix

How to Preserve Existing SEO Rankings

Preserving SEO rankings requires maintaining the same content hierarchy and keyword structure after migration. EASYSEO performs a full SEO audit before moving the website to identify high-performing URLs and metadata. The team ensures all title tags, descriptions, headers, and internal links are replicated accurately in Wix. Each migrated page is optimized for crawlability, loading speed, and mobile usability. EASYSEO also re-submits sitemaps and monitors indexation in Google Search Console to confirm ranking stability post-launch.

How to Set Up 301 Redirects Correctly

Proper redirects prevent broken links and protect page authority. EASYSEO creates a detailed mapping of old URLs to their new equivalents and implements 301 redirects directly in Wix. This tells search engines that the content has permanently moved, preserving link equity and SEO value. The team tests every redirect to ensure it routes correctly and avoids redirect chains. This structured approach ensures a smooth transition for both users and search engines.

How to Optimize Wix Pages for Search Visibility

Optimizing Wix pages involves fine-tuning on-page SEO elements and technical settings. EASYSEO adjusts meta titles, descriptions, and headings for keyword relevance. The team optimizes image alt text, structured data, and site speed for better rankings. Each Wix page is configured with clean URLs, SSL, and responsive design to meet Google’s best practices. Continuous monitoring ensures that SEO visibility improves after migration rather than declines.

Transferring Domain and SEO Settings

In the process of migrating your existing website to Wix, it’s crucial to properly transfer your domain and SEO settings to ensure your site’s visibility and reach aren’t compromised. Domain Redirection and SEO Optimization play pivotal roles in maintaining your online presence during and after migration.

Steps Description
Domain Redirection Redirect your old domain to your new Wix site to retain your site traffic.
SEO Optimization Optimize your site’s SEO on Wix to ensure visibility on search engines.
Update Metadata Update your metadata on Wix to reflect your site’s content accurately.
Check URL Structures Ensure URL structures are SEO-friendly and easy to navigate.
Test Regularly test your site to ensure smooth performance and SEO effectiveness.

Embrace this innovative approach to guarantee a seamless migration to Wix.

How EASYSEO Can Help with Website Migration

Professional Migration Services to Wix

EASYSEO provides complete migration solutions tailored to each client’s CMS and website structure. The team transfers all content, images, and functionality while preserving SEO integrity and user experience. Each migration is planned, tested, and verified to minimize downtime and eliminate data loss.

SEO-Friendly Setup and Redirect Management

EASYSEO ensures every migration includes correct SEO setup from day one. The agency configures 301 redirects, meta data, and indexing preferences. By managing redirects carefully, EASYSEO prevents ranking loss and helps Google recognize the new site structure quickly.

Design Adjustments and Performance Optimization

After migration, EASYSEO fine-tunes design and performance for faster load times and improved accessibility. Developers adjust templates for responsiveness and optimize resources like images and scripts. The result is a stable, lightweight Wix website that performs well across all devices.

Post-Migration Testing and Ongoing Support

EASYSEO provides post-launch testing to confirm that redirects, forms, and analytics are functioning correctly. The team monitors search visibility, speed, and user behavior to detect and resolve issues early. Ongoing maintenance and SEO monitoring ensure long-term site performance and ranking consistency after migration.

Final Checklist Before Launching Your Wix Website

Content Review and Function Testing

Before publishing, review every page to confirm that all content has migrated correctly. EASYSEO verifies headings, internal links, and multimedia elements for accuracy. Forms, buttons, and interactive features are tested to ensure full functionality. The team performs a final proofread to eliminate errors and confirm that metadata and structured data are correctly applied across all pages.

Mobile and Browser Compatibility Check

Cross-device and cross-browser testing ensures consistent performance for all users. EASYSEO checks the website on multiple browsers and screen sizes to verify that images, fonts, and navigation adapt correctly. The team reviews Core Web Vitals, ensuring that mobile speed and interactivity meet Google’s usability standards. Any layout inconsistencies or responsive issues are resolved before launch.

SSL, Analytics, and Search Console Setup

Secure and trackable deployment is the final step before going live. EASYSEO installs SSL certificates and ensures that all internal links use HTTPS. Analytics and tracking tools such as Google Analytics 4 and Search Console are connected and verified. Sitemap and robots.txt configurations are double-checked to confirm proper indexation. These final verifications guarantee a secure, optimized, and measurable launch.

Conclusion: Make the Move to Wix Smoothly with Expert Help

Why Proper Planning Prevents SEO and Performance Loss

Successful website migration depends on preparation, detailed mapping, and consistent SEO monitoring. EASYSEO prevents ranking loss by preserving URL structure, redirects, and metadata throughout the process. Each step is tested and documented to ensure that no functionality or traffic source is lost during migration.

How EASYSEO Ensures a Safe and Seamless Migration

EASYSEO’s structured approach combines technical precision with SEO expertise. The agency manages the entire process—from planning and setup to post-launch optimization—so clients can migrate confidently without downtime. EASYSEO guarantees that the new Wix website remains fast, secure, and optimized for search, delivering a seamless transition that supports long-term business growth.

Testing and Publishing Your Wix Site

Once you’ve ensured your domain and SEO settings are properly transferred, your next step is to test and publish your new Wix site. This is a crucial step in your migration process as it directly impacts the site functionality and user experience.

Here are some steps to follow:

  • First, navigate through each page, checking for any errors or broken links.
  • Secondly, ensure all forms or contact information are functioning correctly.
  • Thirdly, test the website speed on different devices and browsers to ensure optimal performance.
  • Finally, check if all your SEO settings have been correctly applied.

After thorough testing, confidently hit the ‘Publish’ button. Voila! You’ve successfully migrated and launched your innovative Wix website.

Frequently Asked Questions

How Can I Ensure the Security of My Data During the Migration Process to Wix?

To ensure data security during migration, use cutting-edge data encryption and robust backup strategies. These’ll safeguard your information, allowing you to innovate fearlessly. It’s all about protecting your intellectual property while embracing new technology.

Can I Still Use My Current Web Hosting Provider After Migrating to Wix?

After migrating to Wix, you’ll need to use their hosting services exclusively. However, you can maintain your custom domain usage and leverage Wix’s robust SEO capabilities to enhance your website’s search engine visibility.

How Will the Migration to Wix Affect the Load Speed of My Website?

Your site’s load speed may improve with Wix’s speed optimization techniques. You’ll see the difference using Wix Performance Analysis. It’s an innovative platform designed to enhance the speed and performance of your website.

What Will Happen to My Email Accounts Linked to My Current Website After Migrating to Wix?

When you’re pondering what’ll happen to your linked email accounts, don’t fret. Email synchronization remains intact. Account forwarding ensures your mails continue to come in smoothly, just as before. It’s innovation, without disruption.

Can I Migrate My E-Commerce Functionalities to Wix Along With My Website?

Absolutely! You can migrate your e-commerce functionalities to Wix. It’s innovative, offering Wix Payment Gateways and intuitive Inventory Management. You’ll find it’s a seamless transition, keeping your online business running smoothly.

Frequently Asked Questions About Migrating to Wix

How to Connect an Already Existing Domain to Wix?

To connect an existing domain, update your DNS settings at the registrar. EASYSEO configures the A and CNAME records to point your domain to Wix servers. Once DNS propagation is complete, your domain will display the new Wix website securely and without downtime.

How Do I Copy an Existing Website on Wix?

Wix does not support automatic imports from other CMS platforms. EASYSEO manually recreates the design, pages, and functionality using Wix’s tools. This process preserves structure, SEO elements, and visual consistency while optimizing the site for performance and mobile responsiveness.

Does It Cost Money to Transfer a Domain to Wix?

Yes. Domain transfer to Wix requires a premium plan and includes one year of domain renewal. EASYSEO helps clients decide whether to transfer or simply connect a domain, depending on budget, hosting preferences, and email configuration.

What Is the Difference Between Connecting and Transferring a Domain?

Connecting a domain keeps registration with your current provider but points the DNS to Wix. Transferring moves management to Wix entirely. EASYSEO often recommends connecting for greater flexibility and control, especially for businesses managing multiple domains or email services.

What Is a Disadvantage of Using Wix?

Wix limits backend access, custom server control, and database configuration. Advanced development tasks like complex APIs or custom PHP are not supported. EASYSEO mitigates these limits by using Wix’s native features effectively, building SEO-friendly structures, and implementing creative design solutions that replicate advanced functionality.

What Happens After 1 Year of Free Domain from Wix?

After one year, the free domain included with some Wix plans must be renewed at regular rates. EASYSEO helps clients manage renewals, ensuring continued ownership and uninterrupted website access.

Can I Use My Existing Domain Name with Wix?

Yes. You can connect your existing domain without transferring it. EASYSEO updates DNS records and verifies propagation to ensure the new Wix site displays correctly. This approach avoids downtime and keeps domain control with your current provider.

Is It Unprofessional to Have a Wix Website?

EASYSEO recommends avoiding Wix for professional business websites that rely on organic growth and long-term SEO performance. While Wix is easy to use, it has technical limitations that restrict full control over on-page optimization, structured data, and advanced performance tuning. Platforms like WordPress or custom CMS solutions offer greater flexibility for SEO, scalability, and integrations.

Industry authorities including Search Engine Journal also advise against using Wix for businesses focused on competitive ranking and custom functionality. EASYSEO builds and migrates sites using platforms that allow full optimization and sustainable digital growth, ensuring better visibility, faster load times, and higher technical standards than Wix can provide.

Does Wix Delete Your Website If You Don’t Pay?

When a Wix premium plan expires, the site becomes unpublished but is not deleted. EASYSEO recommends renewing before expiration to avoid interruptions. Content and settings remain saved, allowing quick restoration once payment is resumed.

Is Wix a Chinese Company?

No. Wix was founded in 2006 and is based in Tel Aviv, Israel. The company operates globally and hosts millions of websites for users around the world.

Can I Move Away from Wix in the Future?

Yes, but migration from Wix to another platform requires rebuilding the site manually. EASYSEO assists clients with content export, SEO preservation, and redesign during replatforming. The agency ensures a smooth transition with minimal disruption to visibility or functionality.

Will My SEO Rankings Drop After Moving to Wix?

Not if migration is done correctly. EASYSEO maintains URLs, redirects, and metadata to preserve rankings. The agency performs a post-launch SEO audit to verify that all pages are indexed and performing as expected.

Can I Use Google Analytics and Search Console on Wix?

Yes. Wix supports both tools through built-in integrations. EASYSEO configures tracking codes, verifies property ownership, and ensures accurate event and conversion tracking after migration.

Does Wix Support E-Commerce and Payment Gateways?

Yes. Wix includes native e-commerce features such as product catalogs, secure checkout, and payment integration. EASYSEO configures stores, tax settings, and currency options to support international sales and SEO-optimized product pages.

Is Wix Suitable for Large or Corporate Websites?

Wix is ideal for small to medium-sized businesses but can also handle corporate sites with moderate content complexity. EASYSEO helps large organizations plan site architecture and optimize performance, ensuring scalability and compliance with enterprise-level SEO and branding standards.

Why Businesses Move Their Websites to Wix

Advantages of Migrating to Wix for Small and Medium Businesses

Wix offers an all-in-one website solution that simplifies design, hosting, and maintenance for small and medium-sized businesses. The platform eliminates the need for complex server setups or coding knowledge, allowing business owners to manage their sites easily. Wix includes built-in SEO tools, mobile optimization, and integrations for analytics and e-commerce. For many companies, this reduces long-term development costs and improves efficiency.
EASYSEO helps businesses migrate to Wix while preserving their existing design structure, SEO value, and content accuracy. The team ensures that migrated websites load quickly, remain secure, and meet Google’s technical standards.

When It Makes Sense to Switch from Other CMS Platforms

Switching to Wix makes sense when maintaining a custom or open-source CMS becomes too technical or expensive. Businesses often migrate from systems like WordPress, Joomla, or CMS Made Simple to simplify content management and reduce hosting complexity. Wix offers a stable, cloud-based environment where updates, security, and performance are automatically managed.

EASYSEO evaluates each client’s current setup before migration to determine what content and features should be rebuilt or improved on Wix. The agency ensures a seamless transition without losing search visibility, performance, or functionality.