There is a number of reasons why you may want us to perform a paid website SEO audit, but you can start with a free SEO report that you can get from us.
Get SEO audit with EasySEO:
- If your website is stuck and not able to move up
- If you see a drop in traffic or ranking
- If you have migrated from one CMS to another with a loss
- If you are not sure what your current SEO situation is
If you want to see what is wrong with your website you can start with a free SEO audit. Use the form below.
In order to understand what an SEO audit is, we must first look ast what a website audit is in general. To put it simply, it is a full website analysis which includes factors like:
- A website’s SEO rankings in search engines like Google, Yahoo, Bing, etc.
- Website errors
- Number of indexed pages of a website
- Loading speed of a website
- On-page content optimization
- On-page structure optimization
During an SEO audit, your current website functionality is taken into consideration and an appropriate strategy is developed to improve its performance and general quality.
Before conducting an analysis, figure out its purpose:
- Do you want to develop a strategy that will help increase traffic? Sales?
- Do you want your website to utilize marketing channels efficiently?
- Or, perhaps, you are interested in expanding your business to new market grounds?
A proper SEO analysis will help you evaluate the technical aspects of a website which might hurt the effectiveness of your marketing strategy. Even small website changes may contribute heavily towards increased traffic and better SEO rankings.
Why is it important to conduct an SEO audit?
What is an SEO audit first of all?
An automated SEO report is generated by a software that runs an automated check of most common SEO errors. That kind of report can give you an idea of how well is your project technically equipped to compete against TOP competitors in SERP.
SEO rules and standards for Google, Yahoo, Bing, are changing on a regular basis. In fact, Google considers over 200 factors when ranking a website to a certain position. In general, many of the old SEO strategies are pretty much gone so that is why changes have to be implemented on a regular basis.
A full website SEO audit is a must if you want to improve the websites ranking.
How long does it take to perform an audit?
The time required for an audit depends on following factors:
- Main goals of the SEO report
- Type of SEO audit
- Size of the website
For smaller websites, 2-3 workdays are enough to evaluate all of its parameters. Meanwhile, a bigger website, like an e-shop, can take as much as 2-3 weeks to analyze.
Another important factor is the depth of a website SEO report. We offer a free SEO audit to our prospects to identify the common SEO errors.
How much does it cost?
The main element, which influences the cost of an audit is your website’s type. Analysis of commercial and informational websites have different prices. Also, the price depends on the amount of tasks that a client wishes to utilize.
Basically, you are paying an SEO company for an in-depth data report of your website. This way, you will see its traffic data, what strategies may be implemented in order to increase it and recommendations for SEO improvements based on the latest industry standards.
Free reports might result in less actionable results, however, that could be a good start to acknowledge the real situation. You will still get a summary of your data, however, most firms will not include a proper development strategy for a website in a free SEO audit report.
How do you conduct a proper SEO audit yourself?
Nowadays, most marketing experts are well accustomed to the fact that a proper website analysis and thus, optimization for search engines, leads to its commercial success. Since SEO standards change on a regular basis, its is mandatory to develop a flexible strategy with an outlook for the future.
Even though an audit is a pretty time-consuming task, you can perform it yourself. All you need to do is some careful planning as to what tasks you plan to do.
Areas you should consider when planning an SEO audit:
- A website’s analytical data (“Google Analytics”, etc.)
- Proper keyword research
- Website loading speed
- Index level of a website
- Number of links on a website and their quality (internal and external)
- Website’s meta analysis (proper text titles, content descriptions)
Types of website audits
For different audit types, different tasks are needed to be performed.
They are as follows:
On-page SEO Audit
The main goal of this type of audit is to evaluate the on-page factors of a website and its influence on SEO ranks. On-page includes both technical and content factors including auditing of HTML tags for best known practices.
The audit may also include report for specific keywords rankings.
Keywords are also important during the analysis. Keywords help both search engines and users find relevant content, so its very important to develop a strategy for increasing the site’s relevancy. Even though keyword analysis is very time-consuming, the task can reveal very important data about the website.
Technical SEO audit
SEO technical audit is an analysis of a website loading speed, compatibility with mobile devices and check for any technical related errors that might hold a website from getting organic traffic including onpage SEO and structural flaws.
Backlinks – are links from other websites to your website. Quality backlinks make your website look like a relevant source of content. As it was mentioned earlier, links are a very important factor of website ranking. Their evaluation allows to ensure that they are of high quality and helps to avoid getting a penalty from a search engine.
How do you improve rankings of your website?
No matter if you perform an audit yourself or leave it to a company, it is important to consider these factors:
- Technical audit
- On-page audit
- Content audit
- Keywords analysis
- Backlink profile analysis
- Competition analysis
If you need some help while performing any of these type of SEO audits for your website, contact us using the form below.
What type of SEO audit can we conduct?
If you want to order an SEO audit of your website, you may choose between these two options.
Basic SEO audit
Basic SEO audit is conducted in 2-3 days. For this analysis we use SEMrush and Website Auditor Tool applications.
You will receive a full report in pdf format with the results and improvement recommendations.
If you want this to go along with our on-page website optimization services, this audit will be fully enough to fix any major issues.
Professional SEO audit
Professional SEO audit takes about 7-15 days to conduct. You will get:
- Basic SEO audit (SEMrush + Website Auditor)
- Website structure audit
- An additional report based on our on-page SEO checklist (over 60 check points)
- A task list, to improve website performance
- A list of additional recommendations
- Ranking for a selected keyword SEO page audit